Coopérative U reinvents its recruitment vision with an innovative HR campaign, featuring video portraits and a striking poster campaign.

#TROUVETONSOMMET (Find Your Peak!): More than just an HR campaign, it’s a true collective ascent. This initiative goes beyond traditional recruitment, highlighting employees as ambassadors of the company, attracting new talent, and offering a unique visual experience that strengthens the employer brand’s visibility.

Orchestrated byMUTT and Little Stories, this campaign is built around a series of digital films, complemented by a print campaign. Each episode follows an employee on their professional ascent, illustrating their growth within their region. From dizzying peaks to iconic bell towers, every conquered summit tells a captivating visual story of success and self-improvement, while reflecting Coopérative U’s unique corporate culture.

The art of crafting authentic stories

Each episode is an emotional journey carefully orchestrated, from the first encounter to the challenges overcome together, culminating in the euphoria of reaching the peak. Designed with meticulous attention, this series transcends mere entertainment to offer a profoundly meaningful experience. It not only captivates the audience but also resonates deeply with employees, thereby strengthening Coopérative U’s employer brand.

The careful guidance of participants throughout the project has created a unique synergy, strengthening bonds between colleagues and deepening their connection with the Coopérative U brand. Thus, #TROUVETONSOMMET becomes much more than a recruitment campaign; it’s a collective odyssey that celebrates team spirit and the mutual commitment between the company and its talents. This HR campaign emphasizes the importance of employee engagement and their development within Coopérative U, while also supporting an effective Employee Advocacy strategy.

Nature becomes the backdrop for a professional epic

The diversity of French landscapes transforms into a spectacular backdrop, reflecting Coopérative U’s local roots.

From the majestic Alps to the bell towers of the North, and the Breton coasts, each location becomes a character in its own right, symbolizing the brand’s regional presence. The camera skillfully alternates between breathtaking aerial views and intimate close-ups, capturing both the vastness of the challenge and the participants' emotions. This visual dance, elevated by masterful natural lighting, transcends traditional documentary to offer an authentic immersive experience, grounding each story in its unique terroir and enhancing the employer brand's image.

A campaign that reaches new heights

Broadcast on u-emploi.com and across social media, this campaign showcases the breadth of career opportunities at Coopérative U. Maximilien Vaubourg, partner at Super U Venarey-les-Laumes, proudly emphasizes, "These authentic testimonials embody our commitment to the professional growth of each individual." This project perfectly exemplifies our innovative recruitment strategy and our dedication to attracting and retaining talent.

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Transform your company stories into inspiring visual epics!

Your story deserves to be told. Your employees deserve to be celebrated. Together, let’s create a narrative that:

• Engages your teams deeply
• Attracts top talent
• Strengthens your employer brand
• Supports your Employee Advocacy strategy

Ready to give your company a captivating voice and inspire the next generation of talent? Contact us and discover how we can turn your internal successes into a memorable visual campaign. Your ascent begins here!