The launch of 'Make Me Blush' is a collaboration between Yves Saint Laurent Beauté and Sephora, featuring a pop-up store designed to introduce 'Make Me Blush' in France.

Our goal: to create a buzz on social media and drive foot traffic through a striking and unexpected visual experience.

A project where FOOH (Fake Out Of Home) is the perfect tool to amplify the invitation to discover the store on social media. FOOH leverages digital illusion to enhance and elevate the pop-up store experience.

Blush Roller Coaster

To capture attention and encourage sharing, we designed a hyper-realistic 3D circuit where the blush rolls around the pop-up store. A digital illusion concept that turns the launch and store opening into an event.

• Digital innovation and visual storytelling: A staging that immerses the audience in the world of 'Make Me Blush.'
• Engagement: An ultra-visual format designed to spark curiosity.
• Virality and amplification: A strategic rollout on Instagram and TikTok to maximize engagement.

Organise and produce

The essence of FOOH lies in the seamless blend of environmental realism and 3D integration as both a scenographic element and a special effect. The real challenge is to orchestrate everything—from the story being told to the shooting and the precise integration of 3D into the chosen scene for social media.

And it works!

The effect was immediate: all event invitations were gone within hours. A successful digital activation that generated strong engagement. This success is undoubtedly due to the quality of the product, supported by a modern online communication strategy that enhances its desirability.

A Launch Executed with Precision

• A Well-Executed Co-Branding: The collaboration between Yves Saint Laurent Beauté and Sephora presented an additional branding challenge, seamlessly integrated at every stage of the project.

• FOOH as a High-Impact Lever: A technique designed exclusively for social media—we speak the language of our future visitors!

• A Smooth and Efficient Execution: A project managed with precision, delivered within tight deadlines.

• Content Designed for Virality: From production to distribution, a content strategy optimized for social media engagement.

Looking to spice up your social media content strategy? Contact us to discover how our campaigns can transform your audience engagement.