Giving life to Super Mario
Here we go! Super Mario invites himself into the real world with LEGO®
Christmas, DIY tendency
Highlighting the value of its uniqueness by emphasizing its DNA as a guide and shepherd in the creative process
Rebuild the World
Localizing the first LEGO brand campaign for 30 years
Aquafresh X LEGO
Oral Hygiene ? Child’s Play
Educational content for children and a good dollop of fun at brushing time
Leave the keys of your InStore radio to the children!
Musée des Confluences
Let’s go to Antarctica !
From expedition to exhibition