In the midst of the COVID-19 pandemic, luxury brands Audemars Piguet and Ralph & Russo decided to celebrate their shared passion for exceptional craftsmanship through an extraordinary campaign. The agency 14 Hausmann called upon our expertise to bring this ambitious project to life, titled "Le Très Chic Lockdown."

A Formidable Challenge

Despite the constraints of the lockdown, we rose to the challenge of highlighting the artisanal excellence and innovation that define Audemars Piguet and Ralph & Russo. In close collaboration with director Sébastien Suchodolski and director of photography Thomas Collard, the agency oversaw the production of a video featuring influencer Peggy Frey.

A Precision Production

Every detail was meticulously orchestrated, from the selection of iconic Audemars Piguet pieces, such as the Royal Oak and the Royal Oak Concept, to the refined outfits from Ralph & Russo's Spring-Summer 2021 collection. The collaboration of talented individuals assigned to this project ensured that each element was a celebration of the artisanal craftsmanship of both brands.

Un Storytelling Visuel Captivant

Le résultat final ? Une vidéo de brand content qui redéfinit les codes du genre. Grâce à une réalisation millimétrée, chaque plan nous plonge dans un univers de raffinement absolu, où l'artisanat d'exception et le design visionnaire d'Audemars Piguet et Ralph & Russo prennent vie. Mais c'est l'influenceuse Peggy Frey qui vole véritablement la vedette. Arborant les créations les plus exquises avec une grâce désarmante, elle incarne à la perfection l'élégance intemporelle des deux maisons. Son charisme magnétique et son sens inné du style transcendent les simples visuels publicitaires, offrant aux spectateurs un véritable récit mode et horlogerie de haute volée.

A Window to New Horizons

The "Le Très Chic Lockdown" campaign was a true creative tour de force. With the limited budget of a simple brand content film, we had to double our ingenuity to produce a project worthy of the most prestigious luxury houses. But the result speaks for itself: we brilliantly highlighted the natural synergy between Ralph & Russo's haute couture and Audemars Piguet's haute horlogerie.

This venture is just a taste of what our team can accomplish. Prestige watchmaking has become a genuine passion for our creatives. They now dream of new challenges, imagining unprecedented collaborations where brand storytelling will fully elevate this world of excellence.

So, luxury brands, the time has come to spotlight your exceptional craftsmanship. Trust us to orchestrate your next brand content masterclass.

Thus, luxury brands, the time has come to shine a spotlight on your exceptional craftsmanship. Trust us to orchestrate your next brand content masterclass.